How to Win Friends & Influence People

Name: How to Win Friends & Influence People
SKU: TL-JWN8TGFR
Price: 1720.00 LKR
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The 1936 handbook on dealing with people that still sets the template.

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Carnegie presents advice on listening, showing appreciation, handling disagreements, and building cooperation. Examples illustrate his approach to communication in personal and professional relationships.

By Dale Carnegie

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Carnegie organises his advice into short principles, each illustrated with an anecdote: do not criticise, give honest appreciation, talk in terms of the other person’s interests, let the other person feel the idea is theirs. The material came out of courses he taught to working adults.

It has sold in the tens of millions and remains the reference point for almost every book on influence written since. The tone is plain and the principles are meant to be practised rather than admired.

Why criticism almost never changes behaviour, and what Carnegie proposes instead.
How to open a difficult conversation without putting the other person on the defensive.
The practice of talking in terms of the other person’s interests, with concrete examples.
Why remembering and using someone’s name does more work than it appears to.
How to disagree without turning a discussion into a contest that has to be won.
How to let someone else own an idea, and why that makes it far more likely to be acted on.

Book details

Author: Dale Carnegie
Publisher: Lexicon Publishing
Language: English
Format: Paperback

Dale Carnegie (1888–1955) was an American writer and lecturer, and the developer of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of several bestsellers, including How to Win Friends and Influence People and How to Stop Worrying and Start Living.

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