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Join Join our WhatsApp channelRenee Mauborgne is a professor of strategy at INSEAD and co-author of the international bestseller 'Blue Ocean Strategy,' which introduces a systematic approach to making competition irrelevant by creating new market spaces. She is known for her work on innovation, strategy, and value creation, and her research has been published in top academic journals. Mauborgne has been recognized as one of the world's most influential management thinkers.
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A sturdy hardcover edition for readers drawn to personal growth and useful action in Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded Edition).
Non-Fiction
A practical paperback pick for readers drawn to personal growth and useful action in Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (Paperback).
Non-Fiction
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