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Join Join our WhatsApp channelJonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and a bestselling author known for his work on social influence, word of mouth, and why things catch on. His books include "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior."
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A practical paperback pick for readers drawn to a clear and readable approach to its subject in Contagious: How to Build Word of Mouth in the Digital Age.
Non-Fiction
A practical paperback pick for readers drawn to personal growth and useful action in The Catalyst: How to Change Anyone's Mind.
Non-Fiction
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