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Author

Eric Ries

Eric Ries is an entrepreneur and author known for pioneering the Lean Startup methodology, which applies lean manufacturing principles to product development. His book 'The Lean Startup' (2011) has become a foundational text in the business and entrepreneurship genre. He also wrote 'The Startup Way' (2017) and is a frequent speaker on innovation and management.

2 products

The Startup Way

A practical paperback pick for readers drawn to personal growth and useful action in The Startup Way.

Non-Fiction

Rs. 4,013.00