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Join Join our WhatsApp channelDan Ariely is a behavioral economist known for his work on irrational decision-making. He is the author of several popular science books, including 'Predictably Irrational' and 'The Upside of Irrationality'. His research explores how psychological, social, and emotional factors influence economic choices.
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A practical paperback pick for readers drawn to a clear and readable approach to its subject in Misbelief : What Makes Rational People Believe Irrational Things.
Non-Fiction
A practical paperback pick for practical growth and everyday motivation in Predictably Irrational.
School & Educational
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